Croskey Real Estate
Melissa Gomez, Marketing Coordinator at Croskey Real Estate

Our team

Melissa Gomez

Marketing Coordinator

SEO, analytics, web design, and social media

Melissa is a digital marketing professional with 8+ years of experience in SEO, web design, reporting, and social media management. Her expertise is building scalable, AI-powered strategies that improve online visibility, drive organic traffic, and strengthen brand awareness. At Croskey Real Estate she coordinates marketing across croskeypm.com and croskeyrealestate.com.

With a strong foundation in SEO, analytics, and content strategy, Melissa has implemented campaigns that blend technical precision with creative execution. Her approach turns data into actionable insights and designs systems that help businesses grow sustainably.

SEO and analytics

  • Proficient in Google Analytics, Google Tags, Hotjar, and Facebook Pixel installations for tracking and insights.
  • Skilled in metadata optimization, backlink strategies, and image optimization.
  • Conducts comprehensive business analysis to improve positioning and market visibility.
  • Implements AI-driven SEO (entity-based, FAQ and answer engine optimization, structured data) for stronger search presence.

Reporting and dashboards

  • Develops user-friendly automated dashboards in Google Data Studio (Looker).
  • Consolidates and cleans data from tools such as AppFolio and Help Scout for unified reporting.
  • Establishes reporting hubs that centralize website performance, user behavior, and campaign results.

Web design (WordPress)

  • Designs and revamps websites with responsive, mobile-first layouts.
  • Optimizes websites for speed, Core Web Vitals, and SEO performance.
  • Creates custom solutions including membership dashboards, automation workflows, and schema integration.

Social media strategy

  • Plans, implements, and monitors multi-channel strategies for engagement and brand growth.
  • Builds editorial calendars and manages daily content (text, images, videos).
  • Optimizes company profiles to maximize visibility and lead generation.
  • Applies AI-enhanced tools to design, scheduling, and engagement testing.

Melissa is passionate about combining AI, analytics, and creative strategy to deliver measurable marketing results, and is always open to collaborating on projects that challenge the norm and push businesses forward.

Meet the rest of the team. See everyone on our team page, or read how we work in our California rental law guides.